丝路员工成长记⑨｜中东市场“李云龙”&12年坚守埃及大漠者金鑫
来源：中建材投资 、天津水泥院 发布时间：2023-11-08
心无界，路同行
2021年是睦邻友好“四园六路”倡仪做出10周年庆典。十年来，中国有建筑集团有限公司坚持不移走国际性化路线，频频全新“渡过去”模式英文，一直以来都坚持“为场地经济发展作荣誉奖奖、与场地工厂企业进行合作、为场地人民群众服務性”的企业进行合作互利共赢“三遵循原则”，为“四园六路”沿岸祖国和东南部展示高的品质量建筑和工程施工技木服務性，为共建人类历史性格与命运相互之间体荣誉奖奖了建筑战斗力。国内屋面公司拥有着遍布全国全球性的2万数百名跨国职员，孩子们在行稳致远奋发中撰写出彩答题，在单位快速发展中达到按份共有发展，用半点一份的静静坚守简练共筑“朵朵与共”美好的生活宏图。收起来，米乐m6
将为小伙伴们叙说之中100位外国人的事情，看大家咋样在“两廊一直”建设规划中播撒的梦想的原材料，学习收获愉悦的根茎，英文书写着多种缤纷多彩、条理清晰新鲜的感动事情……01
李伟峰2004年申请加入我国家居建材現任中华装饰国际性阿联酋有限公司总运营经理李伟峰倒入在我国建材材料已30年一而
曾在2个跨国总公司聘任他善于处理工作中的难题
“选承包商米乐m6
只认米乐m6
”
他挂接的国际业务朋友拿出这般评议2020年
李伟峰初任国际阿联酋公司总经理
彼时阿联酋疫情严重
公司陷入危机
他毫不退缩
怀揣荣誉感
坚决迈向体制改革道路为解决公司现金流不足的问题
他开展了业务主题月激励活动
并在前三十一个月就扭亏增盈在业务开拓方面
李伟峰强调主动的重要性
他力争等到阿联酋中国跨境电子商务协会支持
成功挂牌阿联酋海外仓
并得见毛里求斯英国王室中国发改委南方国合中心等
官方团队培训机构的力抓适配迪拜王室来到公司访问时
李伟峰积极向他们介绍米乐m6
集团
改善了集团公司在跨国的茶叶品牌生动形象由于醉心工作
李伟峰5年多就没有与亲朋好友结婚移民全心全意投入公司的发展
米乐m6
相信阿联酋公司的发展壮大
必富含着归属他们家人的每份荣耀官网Write a Poem of Hard Work with PassionBrave and Decisive, the "Li Yunlong" of the Middle East MarketJoined CNBM in 2007General Manager of CNBM UAELi Weifeng, who joined the CNBM family in 2007, has been working overseas for more than ten years. He has worked in CNBM Jordan NCC Project Department, Ethiopia DMC Project Department, Oman Branch, Ethiopia Branch, CNBM UAE, etc. He had dealt with work challenges, turning the conference room where people often quarreled and slapped tables into an "Arab café" where problems were quietly dealt with. He had negotiated business, and "We only choose CNBM as our contractor " was the evaluation given by the owner. He gets along with his staff. "Brother Feng can get along with everyone, and we won’t hesitate to tell him anything."In October 2020, Li was appointed as the General Manager of China National Building Material Group FZE (Hereafter referred to as "CNBM UAE "). At that time, the pandemic was serious in the UAE. Employees were working from home, and the company was facing problems such as declining sales production for years, plummeting bank credit lines, and high overdue accounts. However, he didn't flinch at all, with the sense of honor of a CNBMer, he stepped firmly on the road of reform.After taking the seat, Li did not rush to implement the new policy. Instead, he explored into the root causes of the company's developmental issues.He discovered that employees lacked confidence, with some even feeling lost. To address this, he watched a film called "Atomic Bomb" with key business personnel. After the film, each employee shared their thoughts and feelings. Inspired by the film, Li formulated the team’s motto: "Be courageous in innovation, say no to 'impossible'." This slightly unusual slogan guides the actions of every employee and helps the company overcome one difficulty after another.While building up everyone's confidence, an urgent issue to address was the company's cash flow. Li organized the leadership team to develop a new performance system. Firstly, they implemented incentive activities based on monthly business. These activities yielded significant results within the first two months, with a 28.13% increase in average monthly revenue and a turnaround from losses to profits. Secondly, they established monthly performance assessment, overdue account collection measures, and excess profit reward systems to address specific issues effectively, and adjusted according to the company's development dynamics.After a series of adjustments, the UAE Overseas Warehouse has established a "self-operated +shared" development strategy. It was successfully selected as one of the first national-level international marketing service public platforms and obtained the highest-level A-grade certification for China's public overseas warehouse standardization. The company took the lead in providing distribution and consignment services for new energy vehicles and parts, collaborating with upstream vehicle companies, manufacturers, and channel distributors, aiming to create a base for Chinesenew energy vehicles in the Middle East region. By 2022, the UAE Overseas Warehouse’s operating revenue increased by 109% year-on-year, and achieved a net profit by 26% year-on-year.Corporate culture is the soul of a great company. To create a distinctive culture, he promotes the learning of the group's culture and national policies within the CNBM UAE, displaying the essence of the group's culture in the exhibition rooms. Innovation is the core value of CNBM Group and the core of the corporate culture to be shaped in the CNBM UAE. The company emphasizes the importance of proactively identifying and overcoming challenges, which is the innovation culture of the UAE company.In terms of business development, Li proactively creates pressure for performance growth, including developing new business and new clients. On the financial side, obtaining credit limits that match with business development is a responsibility. In risk control, the responsibility is to enhance the ability to distinguish between good and bad customers, conduct risk rating, and use risk control tools to achieve the company's annual goals. In procurement, the company upholds the concept of large-scale procurement and establishes cooperative partnerships with resource providers that align with the goal of building a world-class building materials enterprise.In addition to internal development, the company has not neglected external promotion. Li secured the support of the UAE China Cross Border E-Commerce Association, successfully listing the UAE overseas warehouse, and received strong support from government such as the Royal Family of Dubai, the China Development and Reform Commission Southern Cooperation Center, the CCPIT, Henan Provincial Commerce Department, and the Pingshan District of Shenzhen City, etc. A number of senior officials such as representatives from the Royal Family of Dubai, the Royal Family of Abu Dhabi and representative of Djibouti Government also visited the company. Li actively introduced CNBM Group and enhanced CNBM's brand image overseas. The CNBM UAE has appeared on well-known media such as Middle East Chinese Newspaper and Dingxin Media for many times to promote the company's concept of cooperation and development with various market players.In order to enable the CNBM UAE to enter a healthy development track as soon as possible, Li has not reunited with his family for seventeen consecutive months. He has a daughter and a son. His wife said that when their son was born, he was sticking to his post in Ethiopia project and could not witness the birth of their son. Now his son is two years old, and he has not celebrated his birthday once. As a father, he felt somewhat incompetent. He puts his heart and soul into his work and believes that the prosperity of the CNBM UAE also contains a glory belonging to his family!金鑫2004年倒入中建筑在职中国人屋面企业土耳其GOE好活动运维管理好活动负责人金鑫是天津水泥院埃及GOE包产项目经理
坚守埃及大漠整整12年
他带的公司连续11年超额完成生产任务
屡次与加盟商续签包产合作合同埃及 GOE 项目于2012年开始运营
项目业主是埃及军方
项目实行军事化管理
受文化知识相互损害的损害建设项目最初双方因沟通不畅
造成许多误解
金鑫每晚都额外花费时间与水泥厂经理沟通
用诚意消除了误解
增加了互惠
2019年
埃及水泥市场持续低迷
为应对市场冲击
金鑫和项目团队积极降本增效
最终节约费用超过600万元
他还摸索出一套商品熟料的配料方案
越来越快了企业产品品牌相应的户外拓展疫情期间
面对当地员工对防疫工作的不配合
他不厌其烦地介绍中国的防疫经验
可以帮助大家培养成了戴面罩的行为习惯12年里
金鑫只回国休假7 次
仅在家过了1次春节
他为埃及 GOE 项目积极奉献
要自始至终如一无怨无憾为厂家的世界化相关业务荣誉奖着自己的的才智与的力量The Overseas PathfinderJin XinJoined CNBM in 2003The Egypt GOE O&M Project Manager of TCDRIJin Xin is the Project Manager of GOE project contracted by Tianjin Cement Industry Design & Research Institute (TCDRI) in Egypt. The project is located in a vast desert, where solitary smoke seems to rise straight into the clouds and the sun sets perfectly on the endless Nile River. Jin Xin has been working there for twelve years. The project team led by him has completed production tasks exceedingly for eleven years in a row and has renewed the production ensuring contract with the client several times.The GOE project in Egypt is currently the project for which TCDRI has provided the longest operation and maintenance service. With the efforts of Jin Xin and his team, the project has overcome numerous difficulties and countless obstacles. Its achievementshave won high praise from the owner. While creating excellent business benefits, the project has also effectively enhanced the brand image of TCDRI.On February 1, 2012, the GOE project in Egypt officially began operation. The project was owned by the Egyptian military, and the project was managed militarily. There were significant differences between Jin Xin’s team and the project owner in aspects of production technology, cultural customs, and ways of thinking. At the beginning of the project, poor communication between the two parties led to numerous misunderstandings and difficulties.Therefore, Jin Xin took some time to actively communicate with the manager of the Egyptian cement plant every night, proposing specific suggestions and methods on how to solve problems arising in the work, and using his professionalism and sincerity to eliminate misunderstandings and obstacles, so as to enhance understanding and mutual trust between both sides. Over time, the client's smiles increased, the working atmosphere between both sides became more harmonious, the operational efficiency of the factory improved, and the mutual trust and cooperation between both parties deepened. All these have created good economic benefits and customer value.In 2019, the Egyptian cement market continued to be sluggish. Sluggish cement sales and low prices resulted in a large number of clinker piles. In order to respond to customer needs and market shocks,Jin Xin and the project team actively carried out cost reduction and efficiency enhancement activities. While ensuring cement quality, they reduced the production cost of cement by increasing the amount of the auxiliary materials added. Through self-made prevention + production recovery". Due to cultural and philosophical differences, many Egyptian workers lacked awareness of epidemic prevention and were not proactive in preventing the pandemic. They all were unwilling to wear masks and even wandered and gathered in enclosed areas. Jin Xin believed that only by changing the mind of the client and local employees on epidemic prevention, improving their epidemic prevention awareness and carrying out the joint prevention and control of the pandemic could the production ensuring services and personnel safety of the project be ensured maximumly.To this end, he and his team members tirelessly introduced China's epidemic prevention experience to Egyptian generals, production managers, laboratory directors, and other management personnel, and repeatedly told Egyptian employees about the severe harm of improper behaviors such as not wearing masks. His unremitting efforts have finally borne fruits. Gradually, Egyptian personnel have developed the habit of wearing masks. Various epidemic prevention measures have also been properly handled and implemented.Jin Xin has worked hard around the year. During his 12-year work in Egypt, he only went back to China for vacation 7 times and only spent one Spring Festival with his family. He devoted all his time and energy to the GOE project in Egypt. “No complaints, no regrets, and consistency” is his true portrayal. Along the way, he faced different challenges. Calm thinking and witty decoupling have become his problem-solving style. Under his leadership, every member of the project team has been dedicated and diligent, practicing their promises to the owner with practical actions, and contributing their wisdom and strength to TCDRI’s international business development.
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